A shared story
Connect every program to Circle of Care’s Christian mission of help, healing, and hope.
Opportunities to explore
One mission.
Clearer paths forward.
Help people understand Circle of Care, find support, and get involved.
01 / The opportunity
Make the whole story
easier to see.
Many programs. One mission. A more connected online experience can help people see both.
A useful next step
Guide people to support, fostering, giving, or referrals—starting with their needs.
Consistent follow-through
Help inquiries reach the right staff and gifts lead to lasting relationships.
02 / Optional areas to explore
Three ways forward.
Consider one area or a combination. Each can become a focused project or part of ongoing support.
A clearer, more consistent website
A rebuild can bring the organization’s story and visitor experience together.
- Consistent branding: one look and voice across programs.
- A shared message: the mission first, with a clear role for every program.
- Simple journeys: easy paths to help, fostering, giving, and referrals.
Better connections and follow-up
Explore how existing forms and Bloomerang can support staff and relationships.
- Inquiry routing: send requests to the right team.
- Donor care: connect giving, thank-yous, and ongoing communication.
- Less manual work: explore useful automation after reviewing current workflows.
Help the right people find you
Build on a healthier website with useful content and focused outreach.
- Website health: address broken links and content gaps identified in the audit.
- Search & AI discovery: make service information easier to find and understand.
- Advertising options: assess Google for Nonprofits / Ad Grants eligibility and targeted campaigns.
Current workflows, Bloomerang configuration, and grant eligibility still need review.
03 / What the audit tells us
A useful foundation.
Room to improve.
The audit identifies maintenance and content opportunities. It does not tell us how many donations or inquiries have been lost, or whether a particular program is underperforming.
492pages crawled
76%Semrush site health
64broken internal link occurrences
387pages missing meta descriptions
| Reported finding | Why it deserves attention | Potential response |
|---|---|---|
| 22 URLs returned 4xx responses | Old destinations may interrupt a useful visit. | Validate each destination. Restore useful resources, correct links, and redirect only where a relevant replacement exists. |
| 64 broken internal links 36 broken internal images | Missing resources weaken the experience and make older material harder to use. | Repair active service and giving journeys first, then resolve historical content in batches. |
| 31 duplicate-title issues 387 missing descriptions | Pages could describe their purpose more distinctly in search. | Start with important indexable pages and shared templates. Treat descriptions as useful presentation, not a guaranteed ranking improvement. |
| 28 orphaned sitemap pages 110 pages with one incoming link | Some useful information may be disconnected; some pages may not belong in discovery paths. | Review purpose and value before linking, consolidating, or removing pages from the sitemap. |
| 90 pages deeper than 3 clicks | Important information may take unnecessary effort to reach. | Prioritize the depth of high-value service, referral, and giving pages rather than treating every archive page equally. |
Audit snapshot: September 2026.
+Read the findings in context
Useful evidence, existing strengths, and what still needs validation.
Read the findings in context
Useful evidence, existing strengths, and what still needs validation.
What is already in place
- A stated Christian mission, dedicated program pages, and regular published content.
- A dedicated foster inquiry form, plus topic and geography fields on the general contact form.
- Online one-time and recurring giving through a Qgiv destination.
- The report detected zero pages blocked for the listed AI/search bots. This does not establish indexing or AI visibility.
What the audit cannot establish
- Actual inquiry quality, response times, donor retention, or donation conversion rates.
- Existing form-routing rules, CRM mappings, or staff automation.
- A complete accessibility assessment or real-user mobile speed.
- Whether all flagged URLs are still broken today. Crawl findings require verification before changes.
The report shows 160 errors and 772 warnings; these are issue totals, not unique affected people or pages. Its 25 “broken” crawl results are a separate measure from the 22 4xx URLs. The AI Search Health score is a tool diagnostic, not a measure of being recommended by AI.
04 / Next steps
Choose what fits.
Gutekunst Design can help with a focused project or as an embedded fractional digital partner—combining strategy with hands-on work.