The whole organization
Begin with who Circle of Care serves, what it stands for, and the difference it seeks to make.
Shared message / An idea to explore
Many programs.
One connected purpose.
Each program has a distinct role. A shared story can help visitors understand how those roles support the same mission.
Tell the story in three layers.
The person’s need
Help visitors recognize their situation: finding support, exploring fostering, giving, or making a referral.
The relevant program
Explain how a specific program helps, who it serves, and how to take the next step.
One mission, distinct contributions.
These starting-point summaries show how the programs can fit together. Your team can refine the language and confirm current availability.
Foster Care
Recruit, prepare, and support families providing a safe home for children.
Pearl’s Hope
Support mothers and children through housing, practical resources, and a path toward greater stability.
Preparation for Adult Living
Help young people transitioning from foster care build the skills and support for adulthood.
Counseling
Connect eligible children and families with mental-health support.
Parent to Parent
Provide mentoring and practical guidance for parents navigating the child-welfare system.
Beyond
Help adoptive families access education, relationships, and ongoing post-adoption support.
Fathers Empowered
Help fathers build parenting knowledge, access resources, and strengthen support networks.
What this can change online.
- Homepage: introduce the shared purpose before the full program list.
- Program pages: use a consistent voice and connect each service to the wider mission.
- Giving and impact: show how support contributes across the organization, with designated giving still easy to find.
- Team alignment: agree on shared language while preserving each program’s expertise.
Gutekunst Design can help leadership and program teams shape a shared message and apply it to the website. Explore how that message connects to visitor journeys.